New Heights value ‘soars to $90MILLION’ as sponsors race to strike deals with Travis and Jason Kelce’s show amid surge in popularity from Chiefs star’s Taylor Swift romance

Travis and Jason Kelce’s ‘New Heights’ podcast’s value has soared to 90MILLION with sponsors racing to strike partnership deals with the football brothers’ show.

The value nearly reaching nine digits has come amid Travis and Jason’s booming popularity. Since Travis’ romance with 14-time Grammy Award winner Taylor Swift became public in September, all things Kelce have skyrocketed in interest.

That mainstream interest in the Kelce brothers and Swift was on top of Jason and Travis’ fan bases from the NFL, with the pair being one of the most-talked about storylines heading into last year’s Chiefs-Eagles Super Bowl.

The ‘intense competition’ for a year-long association with ‘New Heights’ is reportedly between 20 big brands and worth between $2million and $4million, per The U.S. Sun.

Over the weekend at music festival Coachella, Swift and Travis Kelce were seen holding hands, with the ‘Anti-Hero’ singer sporting a green ‘New Heights’ baseball cap.

Jason and Travis started their podcast in September 2022 not expecting this level of success

Jason and Travis’ podcast is also reportedly attracting attention from television companies.

Since Swift’s romance with Travis began, ‘New Heights’ has seen a ratings boost, with an ‘estimated 15-20%’ of the show’s 2.7million YouTube subscribers being full-blown Swifties.

Larger plans for the podcast, which started in September 2022, are in motion. Those ideas include moving to two shows a week, up from their current Wednesday morning weekly release.

Big investments in production are expected as well, with improvements to the podcast’s studio, a larger behind-the-scenes crew and more cameras in motion.

Jason and Travis’ ‘New Heights’ began five months before the pair were on opposite sides of last year’s Super Bowl between the Chiefs and Eagles.

Swift, as well as both Kelces, were back at this year’s Super Bowl, with Kansas City repeating as NFL champions over the San Francisco 49ers.

Travis played in the game with Swift, who has just flown back from Japan to the USA after shows of her sold-out ‘Eras Tour’, and Jason watching from an expensive luxury box inside Las Vegas’ Allegiant Stadium.

Interest in all-things Kelce, have soared after Travis’ relationship with Swift became public

Another avenue for ‘New Heights’ to grow is taking their show on the road more consistently. Last week, Jason and Travis hosted a live show in Cincinnati, where the brothers played college football.

More shows around the United States would try to replicate the success of the Kelce’s Ohio show, which drew a crowd of over 12,000 people.

Some of the biggest stars in football have been guests on the podcast including Patrick Mahomes and Saquon Barkley. Hollywood stars have also been special guests including actor Arnold Schwarzenegger and rapper Lil Dicky.

Per The U.S. Sun, more celebrities want to be on the show than ‘New Heights’ can handle, with more shows allowing for more famous guests.

An action movie starring both Travis and Jason with a $100 million budget is also in development, according to The U.S. Sun.

Jason Kelce retired from the NFL last month and has reported interest in a broadcast career, with networks lining up to have him give analysis on their airwaves.

Travis will play for at least one more season in the NFL, with the Chiefs trying to become the first team in the Super Bowl era to win three straight championships.

The Swift effect has set the Kelce brothers up for success in multiple ways after their football days are done, with big things on the horizon for all involved.