REPORT: Travis Kelce’s Licensing Income Sees 177% Increase Owing To High-Profile Relationship With Taylor Swift

Travis Kelce’s licensing income has soared by 177%, largely due to his high-profile relationship with pop superstar Taylor Swift.

The Kansas City Chiefs tight end, already a top earner in the NFL, has seen a massive surge in merchandise sales and brand partnerships since the public became aware of his involvement with Swift. Kelce’s jerseys have flown off the shelves, and demand for products tied to his name has skyrocketed.

Analysts suggest that the media attention surrounding his relationship with Swift has significantly broadened his appeal beyond sports, especially among Swift’s global fan base. Brands have capitalized on the couple’s visibility, tapping into an audience that spans both sports and entertainment.

This increase in income comes on the heels of multiple sightings of the couple, further fueling public interest. While both Kelce and Swift have remained relatively private about the details of their relationship, the market response has been unmistakable.

Kelce, already known for his strong on-field performance and magnetic personality, now enjoys a greater cultural influence, as evidenced by this licensing boost. His popularity is expected to continue climbing as media coverage of the relationship persists.