CELEBRITY
Taylor Swift baked homemade Pop-Tarts for Chiefs players. Now the brand wants her recipe
Pop-Tarts has got its eye on Taylor Swift’s fruit-filled pastry recipe.
After Kansas City Chiefs coach Andy Reid revealed that the singer, 34, surprised the team with her homemade goodies during the season, Pop-Tarts is asking her to “release the recipe”.
“To KC’s most famous fan, we heard there’s a Pop-Tarts pastry (Your Version) and in its honor, we’re donating to @harvesters, a local Feeding America partner food bank,” the toaster-pastry brand said in an Instagram post Friday. “But if you #releasetherecipe, we’ll double our donation.”
The request was accompanied by a Pop-Tart version of Swift’s Eras Tour poster with the title “Release the Recipe”.
They just blew off the shelves’:When were Pop-Tarts invented?
The post quickly became popular among Swifties, who also started requesting their favorite pop star to release the recipe, especially since it was for a good cause.
The brand also put out a full-page ad in the Kansas City Star Friday requesting Swift to share the recipe with her fans.
Harvesters said that Pop-Tarts made an initial donation of $12,500 to the non-profit and will double it to $25,000 if Swift drops her recipe.
“Taylor has been a supporter of us in the past,” Harvesters said. “Now, her sharing the recipe could mean even more money for folks in Kansas City experiencing food insecurity.”
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