CELEBRITY
Taylor Swift Makes Spotify History as ‘The Tortured Poets Department’ Becomes First Album to Surpass 200 Million Streams in a Single Day
Taylor Swift has made Spotify history with her new release “The Tortured Poets Department,” becoming the first album to exceed 200 million streams in a single day, Variety can exclusively reveal.
The feat comes less than 24 hours after its release, signaling that the numbers could stretch even higher once the final figures are tallied. Swift now has the top three most streamed albums in a single day, with previous records held by “Midnights” and “1989 (Taylor’s Version).”
Additionally, with “Poets,” Swift has become the most streamed artist in a single day in Spotify history. She previously broke her record as the most streamed artist in a single day when “1989 (Taylor’s Version)” dropped in October last year.
Even before “Poets” released, Swift was breaking Spotify records as it became the most pre-saved album Countdown Page in Spotify history just a day before it arrived.
Poets” was initially intended as a 16-track album, featuring guest appearances from Post Malone and Florence + the Machine. She didn’t release any singles in advance of the album, and little was known beyond what she teased in the lead-up to drop day. But two hours after it hit streaming services, Swift revealed that she had a trick up her sleeve, dropping an additional 15 songs to make the entire project cap out at 31 cuts.
I’d written so much tortured poetry in the past 2 years and wanted to share it all with you, so here’s the second installment of TTPD: The Anthology. 15 extra songs,” she wrote on Instagram. “And now the story isn’t mine anymore… it’s all yours.”
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